I have been selling a lot of low-cost cars lately. These cars have a great price point, so a lot of stores are stocking them. All the cars are licensed from official race cars in Japan and Europe. The cars range from extreme graphics to a solid paint job. Even if the cars had the most cheesy and wildest graphics, those would sell better than the ones with no graphics. There's a yellow Toyota Supra with the logo/words "Yellow Hat" and a kid drawn smiley face, which would sell 3-times faster then the new Lance Evolution X with solid gray paint. I understand it's from the original car that ran in the Japanese race circuit, but I don't believe a majority of the people who bought that car knew that. I could have a plain red Ferrari that would be many peoples dream car, but the Honda Civic with a big "Racing" sticker would outsell it. This world is very strange.
In business it's not what you like, but what the majority wants.
Would you rather make really nice products and good money, or make decent/cheesy products and a fortune? Passion vs. Greed. Think hard about it because everyone is different.
Thursday, October 29, 2009
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